As another year draws to a close, with at Au Naturel things are only getting started. 2022 is going to be a big year for us with new product launches, collaborations, distribution channels and some truly innovative events. However we will be kicking things off with our new “Hair damage meet your MATCH!” campaign across the capital. Hair damage is the nemesis for so many women of colour and this campaign will sensitize women that there is a new sheriff in town. No nonsense, no gimmick straight to the root of the problem.
Au Naturel was founded for one reason and one reason only to provide safer haircare products that actually work for women and children of colour. Women and children of colour have significantly far higher levels of exposure to endocrine disruption and asthma-associated chemicals from hair care products when compared to white women and children. These endocrine disruption chemicals have been linked with all sorts of serious health problems including developmental malformations, interference with reproduction, increased cancer risk; and disturbances in the immune and nervous system function. This is simply unacceptable and we are doing something about it right now.