HAIRECARE WITH PURPOSE. MORE THAN 50% SALE NOW ON SITEWIDE

HAIRCARE WITH PURPOSE.

We are helping black women regain confidence in their hair again.

With the No.1 haircare treatment system for textured hair.

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Formulated to do more.


At Au Naturél, we care about Hair Wellness. That's why we create effective, research-backed products that directly benefits the health of the hair empowering you to do more with your hair.

Stops Hair Dryness

Dry, brittle hair is the result of unhealthy, damaged cuticle cells. For example, hair that has been chemically processed are always weaker and more compromised which leads to dry, brittle hair.

Eliminates unnatural Breakage

Rampant, chronic breakage is the number one enemy of healthy, vibrant hair and prevents most textured hair women from ever growing to any point beyond the shoulders.

Supports faster growth

Hair growth for a majority of women with textured hair, appears to remain static. However with the Au Naturel haircare system, we are helping women unlock the hidden potential of their hair for health and faster growth.

Improve hair growth, thickness and strength

Improve hair growth, thickness and strength

with a proven system developed just for Afro-textured hair.

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Our remarkable new formulations will help your hair bounce back when life, work, stress or play takes there toll.

But it all starts with...

Healthy Eating

Hair comes from the inside out. If your body does not get the right nutrients - especially protein - your hair follicle cells will not get all the building blocks they need to produce hair. Protein is what gives your hair its strength and resilience.

Plenty Hydration

An important key to healthy, beautiful, shiny and long hair is hydration. A Sufficient amount of water plays a major role in allowing the hair to grow long and fast. Fuel your hair growth from the inside first. Drink plenty of water each day to stay hydrated and flush toxins.

Enough Exercise

Healthy hair comes from a healthy body. Exercise stimulates hair growth and is an important component to health. So whether it's walking, jogging or swimming, make sure you make time for some exercise.

Rest & Sleep

Sleep time is a time for rest and renewal not only for your skin, mind and other parts of your body, but for your hair as well. Restorative sleep is particularly good as it allows the brain and body systems to be repaired, heal, and grow.

Manage Stress

Remember, if you are stressed your body's hormones will react negatively. This negativity will manifest itself in your overall health and your hair. So keep watch on your stress levels with some mindfulness practice.

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Au Naturèl Expert Care

This intensive, science-led innovative treatment was created specifically for dry and damaged textured hair. The Au Naturél haircare system is designed to be used on a six weeks cycle to help restore dry, damaged and breaking hair back to fully health.

FAQ

Is this product good for my hair?

The Au Naturél haircare product range is good for all hair types especially for people with textured hair types. In the five years of our product formulation process, we've paid particular attention to giving the right pH balance to all of our products. It is very important that the pH of hair be normalised or returned to its 4 to 5.5 pH range after product use. That is why we've taken great care to ensure that our product range are properly balanced and contributes to restoring and maintaining the hair's natural acid mantle or healthy state in order to stay soft.

Why it is that the Au Naturél shampoo doesn't lather that much?

Many of us through the years have been conditioned to love and even expect the wonderful lather and bubbles that come from our cleansing products such as shampoos, detergents, shower gels etc. However, when it comes to hair, this bubbly “goodness” can actually be quite damaging to your hair. This is because the main ingredients which produces those bubbly “goodness” are sulfates like (sodium laureth, sodium lauryl, ammonium laureth) which are powerful degreasers and cleansing agents that are extremely drying to hair. When used on things like grimy ovens, sulfates can work wonders. But when used on hair, they can literally strip all oils, including sebum which can lead to hair that is drier and more prone to breakage. With this in mind, we’ve not included any of those nasty ingredients in our formulation but provided a product that works and will leave your hair feeling clean and light but without stripping its natural goodness. The Au Naturèl shampoo, goodness personified.

What would happen if I don't follow the Au Naturél system? Would the product still work?

The products would work but up to a point because when our bodies are under stress for example, from nutritional deficiencies, thyroid conditions, illness, medications and hormonal shifts or simply from day-to-day life, energy is redirected from growing hair to reinforcing more critical bodily processes. Hair follicles are very sensitive to these shifts in attention and are programmed to respond by slowing down growth rates, producing thinner, less vibrantly fibres and shedding hair altogether. Always remember, healthy hair starts from the inside not from the outside. So feed it, hydrate it, de-stress it, exercise it and rest it.

Why do you focus so much on healthy eating, hydration, exercise, sleep and stress management?

These five areas are critical not only for hair health but for overall health. Healthy hair grows from healthy bodies. Your hair is not separate from your body, it is part of a unified system called the human body. Systems of the human body are interdependent meaning that what you do in one area affects another. Textured hair, out of all the races on the planet, is the most fragile hair there is. It is generally thinner than most hair, drier than most hair and more prone to breakage than most hair due to its very nature and texture. Therefore to maintain a healthy head of hair, people with textured hair must pay particular attention to these five areas in addition to using our system.

I have other products which I use, would this damage my hair if used with the Au Naturél Haircare system?

Great care must be taken when mixing products from different manufacturers. This not only applies to the Au Naturél hair care system but to all hair care products out there. Our advice is that you should shy away from using different brands for your hair as we've found that it increases the risk of heavy product build-up, hair damage and even ill health. Exposure to too many agents and chemicals as result of the way other brands formulate their products can increase the potential for damage to your hair and your health. So to put it simply without been alarmist, stick to one brand - Au Naturél. We've taken great care with our formulations and our committment is to provide you with the best products. If you would like to check out our no-no-list of ingredient, click here.

Testimonials

I have just started using this hair care system, so far it's going good. I like the fact that they are not just selling me products but have given me a system to follow. Granted this might not be to everybody's taste but if you want to improve the health of your hair you going to have to do some work. Oh by the way, the product smells wonderful.

Mariam

My hairdresser recommended this brand to me because that's what she uses in are salon. I really like it. It cleans my hair very well and the conditioners feel luxurious and work really well. Definitely I will be sticking with this brand.

Jaysha

This product is the bum diggy dig. Trust me when I say my hair is bad it's really bad. Dry, hairline almost gone (years of weaving), really just one hot mess. But since I started using this brand and following their system, I have to say I am noticing some changes to my hair. The colour looks better, it feels stronger. You know what, its starting to feel like my old hair before I started putting all those rubbish in my hair. Definitely two thumbs up.

Nicole

We created Au Naturèl haircare system to be different from all other haircare brands.

We know the number one problem facing women with textured hair today is chronic hair breakage. At Au Naturél, we are obsessed with helping you take charge of your health and your hair growth. Our development team take a scientifically rigorous approach to developing products that address the root causes of chronic hair damage.